Master in Marketing Management (MiMM)

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09/13/18

From MSC to MiMM

In the last few years, radical change has affected not only society and the economy (think digitalisation), but also a variety of relevant job profiles. In order to do justice to these developments, the MSC will be renewed by means of a fundamental reform in autumn 2019 and will thus become the new Master’s programme in Marketing Management (MiMM). Current students can find further information about the reform in the StudentWeb.

Videos
08/24/22
Student’s Testimonial

Student Testimonial - Master in Marketing Management
 
03/17/22

Links

 
03/03/19

Why MiMM

You focus on customers. You are a future executive. You consider theory in conjunction with practice to be important.
Nowadays, customer-focused management is a prerequisite for success. With the customer value approach that we have developed, we face this challenge in an innovative way. Customer value is the perceived value of customers for the process of cooperation and a provider’s products and/or services.
 
03/17/22

Career Outlook

As an MiMM graduate, you are widely qualified, and your competencies include
- an integrated understanding of corporate management from a customer’s point of view and of the generation of customer value;
- an in-depth understanding of the dynamic forces of the market, of transformation processes and of business models that are able to succeed in at least two application areas;
- a communication and conceptualisation competence that has been tried and tested by project experience in immediate contacts with practice and academia.
 
03/17/22

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