Johannes Christian Bauer

Johannes Christian Bauer

Johannes Christian Bauer

Prof. Dr.
Research Assistant / Deputy Head of the Competence Center Retail Branding & Consumer Behavior
IRM-HSG
Büro 2-211
Dufourstrasse 40a
9000 St. Gallen
Main Focuses Judgment & Decision Making; Consumer Behavior; Behavioral Pricing; Mental Budgeting; Managerial Decision Making
Fields of research
  • POS-Management
  • Consumer Behaviour
  • # Mental Budgeting
Education

2014
New York University | Leonard N. Stern School of Business, USA
Visiting Scholar at the Marketing Department
Faculty Sponsor: Vicki G. Morwitz

Since 2012
University of St.Gallen | Institute of Retail Management (IRM-HSG) , Switzerland
Postdoc and Project Leader

2010 - 2011
New York University | Leonard N. Stern School of Business, USA
Visiting Scholar at the Marketing Department
Faculty Sponsor: Vicki G. Morwitz, PhD.

2006 - 2010
University of St.Gallen | Institute of Retail Management (IRM-HSG) , Switzerland
Marketing PhD Program
Advisor: Prof. Dr. Thomas Rudolph
Co-Chair: Prof. Dr. Andreas Herrmann

1999 - 2005
University of Regensburg, Germany
Master of Business Administration
Majors: Marketing & Finance

2003
Macquarie University Sydney, Australia
Study Abroad Program  

Professional Career Visiting Scholar, Stern School of Business, New York University (10/14-12/14)
Visiting Scholar, Stern School of Business, New York University (06/10-12/11)
Doctoral Candidate, University of St.Gallen (05/06 - 05/10)
Affiliations Association for Consumer Research (ACR), Society for Consumer Psychology (SCP)
Additional Information http://www.irm.unisg.ch
Alexandria Further information about Johannes Christian Bauer