Peter Mathias Fischer

Peter Mathias Fischer

Peter Mathias Fischer

Prof. Dr.
Assistant Professor of Marketing
IfM-HSG
Büro 2-348
Dufourstrasse 40a
9000 St. Gallen
Main Focuses Management and Organizational Behavior; Consumer Behavior; Big Data/Analytics; Open Innovation; Decision Biases; Country of Origin-Effects/Domestic Country Biases
Fields of research
  • Decision Behavior (of managers, organizations and consumers)
  • Big Data/Analytics/AI (behavioral perspective)
  • Country-of-Origin Research
Education Peter Mathias Fischer has studied Business Administration with Intercultural Qualification and majors in Marketing and Management Accounting at the University of Mannheim, Germany, and at the University of Florida, Gainesville, USA. He completed his dissertation as a research assistant at the Institute of Marketing of the University of St. Gallen, Switzerland, as well as a visiting scholar at the University of Michigan, Ann Arbor, USA, and the Hong Kong University of Science and Technology, Hong Kong, China.

In his research, Peter Mathias Fischer focuses on managerial decision behavior, price management, sales control, and country-of-origin research. Placing a strong emphasis on behavioral research, he is primarily interested in all kinds of experimental research.

Peter Mathias Fischer ist lecturer at the University of St. Gallen. He teaches price management and market research in the executive education. In his function as an assistant professor and project leader et the Institute of Marketing, he held responsible for numerous consultancy projects for well-known companies such as Loewe, Miele, Porsche, Sartorius, or Swiss International Airlines.
Professional Career Wissenschaftlicher Mitarbeiter - Doktorand
Postdoc
Affiliations American Marketing Association; European Marketing Academy; Association for Consumer Research; Society for Judgment and Decision-Making